84% of global consumers consider sustainability important when choosing a brand.
A Social Impact Toolkit
A Social Impact Toolkit
A Social Impact Toolkit
For Active Giving Programs
For Active Giving Programs
For Active Giving Programs
Why should companies prioritize doing good?
66
66% of employees report a greater sense of loyalty to their employers as a consequence of participating in CSR programs.
Closing the Racial Inequality Gaps, Citi, 2020
85
85% of consumers want organisations to solve their own problems, while 80% want them to solve society’s problems.
Edelman Trust Barometer, 2020
33
One-third of all consumers will stop buying their preferred products if they lose trust in the brand, and one-third have already stopped purchasing longtime, favorite brands in 2019.
What is this toolkit, and who is it for?
About the Toolkit
The purpose of this toolkit is to help smaller companies and entrepreneurs who want to give back in an active and purposeful way. It helps them explore and define their own unique giving programs that flow from the core of their brand rather than simply giving people time off to volunteer or by donating money. That latter is easy. The former is difficult. It is design. And it is fun.
Using the Toolkit
This toolkit will guide you through all of the steps in the process: from definition to ideation to implementation, observation, and revising based on what has been learned. It’s full of tools, research, methodologies, frameworks, and activities for your team as you embark on creating your own giving program.
What is a social impact program?
We think of social impact programs as anything a company can do to give back or to serve others. There’s no cap on creativity. Programs could include something as simple as volunteering the use of your space in a creative way, helping at-risk youth learn financial literacy, helping to feed the people your company has displaced through gentrification, creating a documentary, hosting a monthly dinner party for immigrants and refugees to fuse cultures and food. The possibilities are endless.
Program Characteristics
Active
Active participation. Giving money is great, but we want to mobilize people to make human connections that utilize your brand equity.
Unique
Yours alone. Companies thrive because only they can do what they do the way they do it. Purpose should be no different.
Authentic
Programs must be aligned with the company’s brand, core values, programs, and people. This is probably the most important characteristic of all.
Maintainable
Programs must be able to live on their own. They have timelines and cadences. They have a start date but never an end date. They do, however, evolve over time.
Unexpected
Surprise and delight. Go beyond what customers expect. This is a chance to be innovative